The Drift is inspired by where we live,
where the coastline curves, the tide moves slowly,
and life feels just a little more connected.
It’s about the flow of things.
people, places... drifting together to shape a community.
From the city to the shore, this is where stories surface.
where locals are doing interesting things.
where everyday moments feel worth sharing.
We keep it thoughtful, not overdone.
contemporary, but grounded.
curated, but never exclusive.
Because being part of a community isn’t complicated,
it’s about knowing what’s around you, and who’s in it.
Get the drift?
I've spent my 20-year career as an editor, journalist, and content creator for some of New Zealand's largest lifestyle magazines and websites; telling stories, shaping brands, and creating things people genuinely want to read and be part of.
That career has taken me across editorial, digital, and marketing: editing lifestyle, weddings, parenting, and wellbeing publications; reporting as a senior journalist at stuff.co.nz; leading content marketing for nationwide brands including Resene and Liquorland; writing advertising content for global and local brands; and working as a lifestyle writer for national publications. Along the way I picked up a few awards, and a passion for great local storytelling.
More recently, I've worked across digital marketing, social media, and marketing management, which means The Drift isn't just editorially driven, it's built to connect and grow.
My husband Tim and I live in Birkenhead on Auckland's inner North Shore, having moved our young family here nearly seven years ago from inner-city Auckland. We love the community and its quiet creativity, energy, and wonderful people doing their own thing, often under the radar.
The Drift is intentionally local. We're not trying to be everything to everyone, but deeply meaningful to the people who call this place home. It's built around the stories, faces, and experiences that make this corner of Auckland worth paying attention to, spanning the things I love most: home, business, lifestyle, travel, beauty, entertaining, great food and drink, and wellbeing.
The Drift is as much about the people in it as the stories we tell. If you have something to say or a story worth sharing, we'd love to hear from you. Reach out at hello@thedrift.co.nz
— Pamela McIntosh, founder
That career has taken me across editorial, digital, and marketing: editing lifestyle, weddings, parenting, and wellbeing publications; reporting as a senior journalist at stuff.co.nz; leading content marketing for nationwide brands including Resene and Liquorland; writing advertising content for global and local brands; and working as a lifestyle writer for national publications. Along the way I picked up a few awards, and a passion for great local storytelling.
More recently, I've worked across digital marketing, social media, and marketing management, which means The Drift isn't just editorially driven, it's built to connect and grow.
My husband Tim and I live in Birkenhead on Auckland's inner North Shore, having moved our young family here nearly seven years ago from inner-city Auckland. We love the community and its quiet creativity, energy, and wonderful people doing their own thing, often under the radar.
The Drift is intentionally local. We're not trying to be everything to everyone, but deeply meaningful to the people who call this place home. It's built around the stories, faces, and experiences that make this corner of Auckland worth paying attention to, spanning the things I love most: home, business, lifestyle, travel, beauty, entertaining, great food and drink, and wellbeing.
The Drift is as much about the people in it as the stories we tell. If you have something to say or a story worth sharing, we'd love to hear from you. Reach out at hello@thedrift.co.nz
— Pamela McIntosh, founder