Hi neighbour!
The Drift is the inner North Shore’s newest go-to digital publication, connecting local businesses with an engaged, community-minded audience.
We serve Auckland’s inner north shore: a connected string of suburbs running from Birkenhead, Northcote, Beach Haven and Birkdale in the west, through to Takapuna, Milford, Belmont in the east.
Together, these communities are home to well over 140,000 people and is one of Auckland’s most established residential areas. The median age in Devonport-Takapuna sits at 40.8 years (Auckland’s overall median of 35.9) and it’s a similar picture across Kaipātiki. Nearly two thirds of dwellings in Devonport-Takapuna are owned or held in a family (significantly above the Auckland average). Household incomes tell the same story: the median sits at $50,000 (against a national median of $41,500), with more than 16% of residents earning over $100,000 a year. *
These are homeowners, families, professionals and long-term locals – people who are deeply invested in where they live, who support local businesses and who make decisions based on trust and word of mouth.
Promoting your business on The Drift can help you reach this wonderful community.
CLICK HERE for our downloadable Partnership Package, or scroll down to learn more.
The Drift limited-time advertising package:
We are in an exciting launch phase, so we have a very sharp advertising offer on for a limited time. Our launch package is designed to give your business genuine visibility across multiple digital touchpoints, not just a logo on a page.
Here’s what’s included:
1x content marketing article (infinite duration)
A well-written, tip-based article that creates real interest in what you do and/or shares your story. The kind of content people actually read and share. Our founder and editor has more than 15 years experience in magazine journalism, website articles and content marketing, so your brand and story is in great hands and will suggest article angles that educate our audience about what you do, but are also appealing and helpful to our readers (and create attention!). Published on thedrift.co.nz, tailored to SEO, and yours to repurpose on your own website/blog after one month.
1x boosted social media reel (one week duration across two platforms)
We’ll create and geographically-target a reel to promote your article across Instagram and Facebook, putting your business in front of a North Shore audience on social media.
1x run-of-site MREC ad (two weeks duration)
Your ad runs across thedrift.co.nz, linking directly to your website or social media. (No creative? No problem, we can create a visually appealing ad for you, free of charge).
1x directory listing (one year duration)
A place to hold all your business details – think of it as a digital ‘yellow pages’. Remember those?
1x article in our eNewsletter
Featured in The Drift’s eNewsletter, which currently in its database-building phase, so included completely complimentary at this stage.
1x ‘As Seen In The Drift’ digital icon
To utilise on your website, storefront window, or however you wish.
Your investment?
All this for $499 + GST
Interested?
Get in touch with us today at hello@thedrift.co.nz.
IMPORTANT: If you know a season or a promotional period you’d like your content marketing to run, we suggest you book in early to hold your place.
* Sources: 2023 NZ Census, Stats NZ / Auckland Council and Kaipātiki Local Board 2023 Census Summary.